If there’s one thing we love about video production is having the opportunity to attend some really cool events. This event embodied fun on so many levels and REKORD was happy to be a part of it. We were honored to work once again with the beauty entrepreneur/Houston make-up artist extraordinaire, Lisa Capuchino, for a […]
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Every so often, there comes an event that hits the pocket of your city’s culture. One that encapsulates all the things that make your city unique and remarkable. The Buffalo Market , organized by Hector Garcia, was an event that featured some of Houston’s most remarkable artisan businesses. Shoe vendors, grooming products, tasty local rum […]
Whether you’re an entrepreneur, small business, or a larger company, gaining attention in today’s hyper active economy has never been more challenging. Both on and offline advertising are vying for people’s attention every minute, every second. Businesses are now forced to think more like a media company than just a consuming transactional machine. Marketing today has […]
In our first blog post, we discussed the importance of clarifying your brand’s message. We shared why it’s imperative to get super clear and nail down your branding first. Your branding is your foundation. Once established, everything else becomes so much easier to create such as your copy, content, and yes, YOUR LOGO! A well […]
Is your logo your brand? No. Is your logo your business? No. Are you ready for this? Remarkable branding isn’t about a having a great logo design. However, defining your brand DOES require great design and messaging. Design is the super glue to your business. All of the elements are vital in creating a specific […]
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